Internship at IONIS Education Group
Object: first year internship
Duration: from 18.06.2012 to 28.09.2012
Subject: Content Management & Data Cleaning
- listing and sorting all videos of IONIS group
- writing descriptive and SEO-optimized texts
- benchmarking design of female press
- proposing a strategic change for the target for IONIS Up website
- proposing a social media plan for the website femme-ingénieure.fr
- standardizing the Facebook page "L'Histoire du Web"
- listing groups and pages related to IONIS group
- writing a Facebook user guide for the students
- benchmarking social media dashboards
- creating a mock-up for the website femme-ingénieure.fr
- creating a responsive mock-up for the tablet and mobile version of SUP'Internet's website
As my first internship of my curriculum at SUP'Internet, I decided to join the company which created the school, IONIS Education Group, French leader of private higher schools. I've done a certain amount of missions during a three-months period, which can be broken down into three categories: editorial, social media and design.
My main mission consisted in working on the 1600 videos of the different schools of the group, starting by make their inventory and write down their statistics, especially the number of views. Because it represented a lot of work, this mission was cut in several parts during the whole 3 months. I picked the videos to delete, those which we needed to determine what to do with, the videos to keep and those to highlight, according to criteria as date of publication, subject, image or sound quality. Finally, I wrote the descriptions optimized for the SEO for some of them.
I also worked on the new version of the website IONIS Up by writing the descriptive texts of the pages "Matières" as the texts for the 4 offers of these pages. Likewise I suggested to change the target of the website, which previously was talking to the students directly. I though that the people who would come on it would be more likely to be the parents than the students themselves, mostly the mother. The entire site had been remade in that way.
Finally, I made a benchmark of the feminine websites and press in order to define which design elements where often used and could be reused for the website "Femme Ingénieure".
After gathering the required elements for the website "Femme Ingénieure", I was asked to make a proposal of a social media strategy. So I designed a strategy reusing the concept of the website which goal was to break ideas about women in IT jobs. The concept was to post a comment deliberately provocative and misogynist in order to make fans reacting, then to totally reverse the idea with an article from the website demonstrating the exact contrary. This strategy had some issues, especially on the investment and the fan acquisition, it had not been chosen.
I was also asked to rework a SUP'Internet student project titled ""SUP'Internet : l'Histoire du Web"". It's a Facebook timeline tracing the major events of the Web history. Students were broken down in few groups and each had to make a timeline by adding to them the events which, according to them, were the major elements of the Web. My work consisted in reading each timeline and establishing only one unique page, gathering the good ideas of each of them, to use them as an official way of communication for the school.
With another SUP'Internet student, also intern at IONIS, we had been asked to list all the groups, pages and profiles existing on Facebook of the schools or associations of IONIS Education Group. We started this work but quickly realized that it was not doable for three main reasons: this work had to be done again at least once a year, since new groups or pages are always created. It was even more difficult because the search results are displayed in a random order. Lastly, we could not have access to everything, as the groups with Secret status do not appear in the search results. With the agreement of our mentors, we stopped this mission for another one.
The other one consisted in writing a Guideline for using Facebook to give to the students of each school of the Group. The idea was to write a guide to send them in order to teach them the basics of confidentiality on Facebook, to make them aware of the meaning which some words our groups could have for some people making researches, and to help them to better organize their groups and pages.
Tools are essential to be efficient. As the Group wanted to improve its presence on social media, I had to make a benchmark of the existing tools, which I made public, accessible from Google Documents. In that document, I show, according to very specific criteria, the major tools I found which could fill up the objectives set in specifications.
During my work on the overhaul of the IONIS Up website, I suggested the visual presentation of the offers for which I had to write the texts. This presentation was used on the previous version of the website.
The benchmark of feminine websites and feminine press websites allowed me to create a mock-up, taking back the main usages of this type of websites. For this I used the tool Mockflow.
Finally, while reworking SUP'Internet's website, I was asked to create the responsive mock-up for tablet (portrait and landscape) and mobile. I reused the mock-up which was made by IONIS designers for the computer version, and I moved, rearranged or deleted elements according to their importance and in order to make an easy navigation of mobile devices.